Reducing CAC Through Sales Hiring Optimization

To help a large home services brand lower acquisition costs by optimizing their sales team with high-output closers.

Client

PowerServe Home Solutions

Service

Performance Hiring

Purpose

Customer Acquisition Cost (CAC) Reduction

Timeline

2 months

Live Website

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Project Goals:

To reduce the client’s customer acquisition cost (CAC) by restructuring the sales force and replacing low-performing reps with proven closers. The aim was to drive greater efficiency from the same lead volume by upgrading talent, refining onboarding, and providing ongoing performance insights — ultimately improving profitability and aligning hiring with revenue outcomes.

Project Approach:

Assessed sales performance data and rep output by region

  • Identified low-performing territories and turnover risks

  • Sourced and placed high-converting closers in 3 provinces

  • Delivered onboarding, scripts, and training frameworks

  • Monitored CAC trends post-deployment and optimized weekly

Final Results:

CAC reduced by 32% in 60 days

  • Replaced 14 underperforming reps with trained closers

  • Improved lead-to-sale conversion across all markets

  • Client adopted Altera’s model for all future hiring

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They took the time to thoroughly understand our business, our culture, and the specific qualifications required for the position. The result was a perfect match – the candidate they found has exceeded our expectations and become an invaluable part of our leadership team. We are incredibly grateful for their expertise and partnership.

Ethan

CEO / Framify

They took the time to thoroughly understand our business, our culture, and the specific qualifications required for the position. The result was a perfect match – the candidate they found has exceeded our expectations and become an invaluable part of our leadership team. We are incredibly grateful for their expertise and partnership.

Ethan

CEO / Framify

They took the time to thoroughly understand our business, our culture, and the specific qualifications required for the position. The result was a perfect match – the candidate they found has exceeded our expectations and become an invaluable part of our leadership team. We are incredibly grateful for their expertise and partnership.

Ethan

CEO / Framify

We were struggling to fill a critical leadership position, but they came through with excellent candidates. The hire has been a game-changer.

Alexander

Lead Manager

We were struggling to fill a critical leadership position, but they came through with excellent candidates. The hire has been a game-changer.

Alexander

Lead Manager

We were struggling to fill a critical leadership position, but they came through with excellent candidates. The hire has been a game-changer.

Alexander

Lead Manager

Their attention to detail and commitment to finding the right talent made all the difference. We couldn't be happier with the results!

Michael

VP of HubMart

Their attention to detail and commitment to finding the right talent made all the difference. We couldn't be happier with the results!

Michael

VP of HubMart

Their attention to detail and commitment to finding the right talent made all the difference. We couldn't be happier with the results!

Michael

VP of HubMart

Their recruitment team was fantastic. They quickly identified and delivered exceptional talent that has helped our company grow.

Liam

Co-Founder of Framify

Their recruitment team was fantastic. They quickly identified and delivered exceptional talent that has helped our company grow.

Liam

Co-Founder of Framify

Their recruitment team was fantastic. They quickly identified and delivered exceptional talent that has helped our company grow.

Liam

Co-Founder of Framify

They exceeded our expectations in every way—professional, responsive, and always focused on finding the right fit for our team.

James

Marketing Manager

They exceeded our expectations in every way—professional, responsive, and always focused on finding the right fit for our team.

James

Marketing Manager

They exceeded our expectations in every way—professional, responsive, and always focused on finding the right fit for our team.

James

Marketing Manager

From start to finish, they made the recruitment process easy and stress-free. The candidates we hired are thriving in their roles.

Oliver

Designer

From start to finish, they made the recruitment process easy and stress-free. The candidates we hired are thriving in their roles.

Oliver

Designer

From start to finish, they made the recruitment process easy and stress-free. The candidates we hired are thriving in their roles.

Oliver

Designer

We partnered with them during a period of rapid growth and were impressed by their attention to detail and dedication to our success. They not only sourced top-tier talent for our engineering and marketing teams but also provided insightful guidance throughout the hiring process.

Jacob

Head of HR Team

We partnered with them during a period of rapid growth and were impressed by their attention to detail and dedication to our success. They not only sourced top-tier talent for our engineering and marketing teams but also provided insightful guidance throughout the hiring process.

Jacob

Head of HR Team

We partnered with them during a period of rapid growth and were impressed by their attention to detail and dedication to our success. They not only sourced top-tier talent for our engineering and marketing teams but also provided insightful guidance throughout the hiring process.

Jacob

Head of HR Team