Scaling a 12-Person Sales Team in Under 30 Days
One of Canada’s leading energy firms trusted Altera to build and train a regional sales unit from scratch — we deployed closers and leadership with full GTM support.
Client
Energy Affordability Services
Service
Permenant Staffing
Purpose
Rapid Sales Deployment
Timeline
30 days
Live Website
Project Goals:
To design and deploy a fully operational sales team from scratch including sourcing, onboarding, and training — within 30 days. The goal was to ensure the client could enter a new market with a team of high-performing closers capable of generating immediate revenue. This involved developing all supporting sales infrastructure including scripts, KPIs, tracking systems, and leadership coaching.
Project Approach:
Deployed a GTM (go-to-market) strategy with territory mapping, scripts, and onboarding playbooks.
Sourced, screened, and onboarded 12 SDRs and closers within 3 weeks.
Trained team using Altera’s proven frameworks and shadowing system.
Delivered weekly performance audits and optimization sessions.
Created an internal recruitment flywheel for future scale.
Final Results:
12-person sales team built, trained, and deployed in 27 days
Achieved a 21% lead-to-close rate in the first 45 days
Generated $420K+ in pipeline revenue within 60 days
Reduced average onboarding time by 50% using Altera’s systems
Client renewed for multi-region expansion following project success
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